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Virtual Tours versus Real Estate Shows

Posted by Sherry Rioux on November 23, 2007
2 Comments

I could be wrong, but I do think I was one of the first real estate people in the area to try out virtual tours when they first came to the marketplace about 15 years ago.  That first tour was of a large Victorian home in Stayner and the tour could only be bundled and sent in an email to potential buyers who called to enquire about the house first.  I got a call from a person living outside the area and after she reviewed the tour, her comment to me was, “If that house is as beautiful as it looks in the pictures, I’ll buy it!”  And she did.

Since then, virtual tours have become commonplace and are now linked directly to listings on the MLS® public website and to agent’s own websites.  While I still like them, I’m disappointed that the technology has not really improved and images are still distorted and, there is no ability to add text or sound.  That’s where Real Estate Shows comes in.

Real Estate Shows is another online service that REALTORS® can purchase to build their own “virtual tours.”  They allow text, music and attachments ranging from location maps to mortgage calculators and detailed feature sheets.  I’ve been using them now since the beginning of the year and can report that the results have been outstanding.  It’s not unusual to have 600-700 “hits” on a show fairly quickly and the number of enquiries generaed by potential buyers goes up substantially.  This one is an example of a home in Meaford that sold in record time in a subdivision where houses typically sat on the market for over a year.

I’ve got some other ideas of ways to use these shows that will materialize in the months ahead.  They are yet another tool that show we can do things better.

2 thoughts on “Virtual Tours versus Real Estate Shows

  • Paul
    on November 24, 2007

    I still don’t get the allure of these types of things…. Real estate shows, Visual Tours, etc. You’re taking (usually) the EXACT same photos I saw in the MLS, and making them zoom in and out and putting some (usually cheesy or funerial) music behind it. How does THAT make it different? Compelling?

    All I see is that they’re cheap… everyone is using them… and they don’t take anything to the next level… only sideways.

  • Marg
    on November 24, 2007

    Thanks for your comment Paul. I can tell you that our real estate shows get WAY more hits and views than still photos and, they are often commented on by prospects. Maybe it’s movement or music that appeals to our senses? I do agree though that the choice of music selections is rather dismal!
    By the way, I like to use them for many other purposes than listings as well. For example, people love to get a show of the house they are buying in order to send it off to family and friends.

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